Tell us about your history in our wild and wacky industry.
In early days, my profound love for music and gear quickly led me to DJ at Orange County's premier nudie bar, Mr. J's. When I was not providing quality tunes for the likes of Candy Apples and Melissa Melons, I was studying traditional folk music in Norway and flamenco guitar with gypsies in Spain.
What makes JRR Shop unique in the MI and Pro Audio retail world?
We take interest in our clients and strive to establish real friendships. If we like you, we will even feed you and let you hang out in the break room with us. Bring beer.
We actively participate in functions with our local patrons and maintain phone relationships with others around the world. What other shop recognizes your voice when you call?
JRR clients regularly share their final projects and mixes with us. Often times, Eric can be found at clients' studios assisting with installs and helping in actual recording and mix downs.
JRR has been involved in setting up studios in Canada, Thailand, Norway, England, France and Germany. Eric has personally flown to many sites to assist with installs, overall setup, and openings.
Why is Universal Audio important to JRR Shop?
We love UAD-1s! Of everything we carry, we feel the DSP accelerators provide the best possible quality for the money--perhaps even for any amount of money!
What do you find to be cool about selling UA products?
The fact that it's quality. It always feels good to send somebody home with something you know they're going to appreciate and use.
