Hitsville EQ Collection
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Give your tracks the sweet sound of Motown.
The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound.
Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.**Use of artist name does not constitute official endorsement of Hitsville EQ Collection software.Included Versions
UAD Native
Runs on your Mac or PC without UA hardware.Apollo Realtime & UAD‑2
Runs accelerated on Apollo interfaces and UAD‑2 hardware.UAD Native plug-ins run on both macOS 10.15 Catalina or newer and Windows 10 and 11. Go to our UA Support page for system requirements.
- Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
- Shape sounds quickly with a seven-band graphic EQ
- Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics
- Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control
TAKE A LISTEN
Get the Tone of the Historic Motown Studio
The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound. By thoroughly emulating the original Hitsville EQ units — with help from the technical engineers who made them — you can finally give your productions the same punchy, open sound heard on countless Motown hits.
Shape Sounds with a Simple Graphic EQ
From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.
Add Professional Shine with Motown's Classic Mastering EQ
Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ. Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.
“The Hitsville EQ Collection was modeled from my personal, vintage Motown units. UA did a great job with these plug‑ins!”
– Michael Brauer (The Rolling Stones, Coldplay, My Morning Jacket)
“The Hitsville EQs give me more detail, clarity, and warmth — I couldn't take them off my mix! It’s no surprise these EQ’s shaped some of the most important moments in music.”
– Romesh Dodangoda (Motorhead, Bring Me The Horizon)
“The Hitsville EQ plug-in gives you that tight, bright, insistent Motown sound, and allows for bold use of both boost and cut EQ. I love it!”
– Tony Platt (AC/DC, Iron Maiden, Bob Marley)
“The Hitsville EQ lets you dial-in classic sounds in seconds.”
– Eric J Dubowsky (Flume, Odesza, Weezer)
“I love the punch, air, and personality the Hitsville EQ adds. So much character and vibe.”
– Jeff Balding (Dan+Shay, Train, The Eagles)Customer Reviews
A. Portillo
October 4, 2024
Hitsville magic
This is definitely one of the best EQs I have tried. I can never go wrong with this piece of beauty. I simply love it!!
Read MoreA. Portillo
October 4, 2024
Hitsville magic
This is definitely one of the best EQs I have tried. I can never go wrong with this piece of beauty. I simply love it!!
Read MoreJ. Keen
August 21, 2024
A powerful EQ
Use this fantastic EQ, not just for Motown type mixes, but for anything. Very reponsive along all EW range curves.
Read MoreJ. Romero
July 30, 2024
An excellent EQ.
It is an equalizer that adds a very characteristic color and a very warm sound; both on individual buses and on the master bus....
Read MoreJ. Romero
July 30, 2024
An excellent EQ.
It is an equalizer that adds a very characteristic color and a very warm sound; both on individual buses and on the master bus....
Read Morem. corder
July 14, 2024
Mastering eq
Good was to add & subtract on the master bus glad this was available
Read More -
Customer Reviews
Hitsville EQ Collection
A. Portillo
Hitsville magic
This is definitely one of the best EQs I have tried. I can never go wrong with this piece of beauty. I simply love it!!
A. Portillo
Hitsville magic
This is definitely one of the best EQs I have tried. I can never go wrong with this piece of beauty. I simply love it!!
J. Keen
A powerful EQ
Use this fantastic EQ, not just for Motown type mixes, but for anything. Very reponsive along all EW range curves.
J. Romero
An excellent EQ.
It is an equalizer that adds a very characteristic color and a very warm sound; both on individual buses and on the master bus.
Totally recommended.J. Romero
An excellent EQ.
It is an equalizer that adds a very characteristic color and a very warm sound; both on individual buses and on the master bus.
Totally recommended.m. corder
Mastering eq
Good was to add & subtract on the master bus glad this was available
J. Leary
Great sounding for my mixes
I bought this based on the reviews and what I gathered here on Uaudio, and so far I am very happy. The Hitsville EQ's (both track version and mastering version) add typically what I need for finishing a mix or a track. I wouldn't use these eq's for surgical work, however, as they have fixed increments of change per band and fixed bands. But for adding certain warmth or brightness to a track or a mix, these eq's sound really good to my ear. I have used the Hitsville Mastering EQ on most of my mixes since I got it a month or so ago. Highly recommended!
A. Pashka
Master Bus Magic
I was looking for a master bus EQ for a while, thank you UA!!!
J. Pena
Very Nice
I bought this because I felt I needed a better eq for the master bus, and this really is better than what I was using. It sounds amazing to me, and I really like the m/s capability on the master, or any other bus that needs it. The other eq that came with it is also good, I used it on a drum bus and it sounded great. I have not tried it on vocals yet but I'm betting that it's gonna sound good to.
I'm not a big fan of stepped eq's and set frequency eq's, but that is starting to change.T. James
Musical favourite!
One among the most musical EQs that I’ve used. The mastering EQ especially lives on my master channel.
a. atheer
beautiful
Wonderful products, characterized by precision and giving a very beautiful color and flavor.
M. Lovakovic
Warm Beast
Lovin it!!! Works exactly like i want
A. Niculescu
Great on everything!
I use this on almost all my buses (drums, bass, guitars, vox) and master bus to get the final touch!
Killer sound!B. Spence
Nice!
Growing up in Detroit during this era was so great. I use this EQ when plugging my Jazzmaster right into the board then into the interface with this Plug-in and sounds wonderful.
V. Lekic
The Best Mastering EQ Plugin
Easily the best mastering EQ plugin. intuitive and versatile.
D. Benjamin
Exactly the sound I need
For a 60's funk project I have in the works this plugin more than does the job
P. Mues
Best EQ
Sweet mother of God! This thing sounds sooo good. No wonder those motown albums all sounded so darn good :) Almost voodoo like... Blown away!
N. Crouch
My new fav EQ
I love this thing.
A great tool paired w/ your fav preamp to get a great sound into your DAW-also fantastic at shaping and moving already recorded sounds.
Great frequencies for all sourcesD. Vazquez
Great Eq
Work phenomenal for mastering!! Lots of presets to work with!
J. Mendel
Really Pleasing!
I didn't have experience with this EQ prior to buying this plugin, but the sound is really nice on program material and mix busses. Enjoying it greatly!
