Press Release
FOR IMMEDIATE RELEASE
Media Contact:
UA Media Relations
press@uaudio.com
Future-Retro Magic: Universal Audio Announces UAD Verve Analog Machines Plug-Ins
— New native UAD plug-ins allow musicians, beatmakers, and producers to unleash their creativity with 10 colorful analog effects —
SCOTTS VALLEY, CA • April 4, 2024 — Universal Audio Inc. (UA), a worldwide leader in audio production tools including Apollo and Volt audio interfaces, UAD plug‑ins, UAFX pedals, UA mics, and UAD Spark, is proud to introduce Verve Analog Machines and Verve Analog Machines Essentials – two plug‑ins that let users easily add colorful retro saturation effects to their pop, hip‑hop, lo‑fi, electronic, rock, and experimental music.
UAD Verve Analog Machines puts vintage sound and vibe at the ready, providing 10 UA‑designed effects machines with settings that are super easy to dial in. Both plug‑ins feature UA's award‑winning analog emulation expertise under the hood – giving users multiple flavors of classic reel‑to‑reel tape sound, plus tube and solid-state preamps for adding big studio sound to vocals, synths, guitars, and more.
Best of all, Verve Analog Machines features intuitive controls and presets galore, allowing music makers to easily thicken, brighten, transform, or destroy their sounds in a fast, organic, and totally musical way.
"We really want people to get creative with true‑to‑life analog tones," confirmed Ryan Wardell UA Director of Software. "Verve Analog Machines gives music producers and beatmakers a sleek, fun collection of machines to experiment with everything from gentle warmth to sonic obliteration."
$99 USD MAP until April 30th, then $199 USD MAP
With 10 retro‑futuristic tone machines, Verve Analog Machines gives creators subtle tape warmth and hi‑fi tube saturation to full on distorted textures and more.
Key Features:
- Add analog sound to your recordings with 10 easy-to-use machines
- Get quick tone‑shaping with simple controls like drive, tone, and tape warble
- Give kicks, snares, and synths gritty tape textures or add tube warmth to vocals, guitar, bass, or your entire mix
- Make mixes sound instantly more expressive and alive with retro‑futuristic analog sounds crafted by UA
- Use with any DAW — Mac or PC — no UA hardware required (AAX, Audio Units, VST)
Verve Analog Machines Essentials
Free until April 30th, then $99 USD MAP
With four retro-futuristic tone machines, Verve Analog Machines Essentials gives creators subtle tape warmth and hi‑fi tube saturation to full on distorted textures and more.
Key Features:
- Add analog sound to your recordings with 4 easy‑to‑use machines
- Give kicks, snares, and synths gritty tape textures or add tube warmth to vocals, guitar, bass, or your entire mix
- Make mixes sound instantly more expressive and alive with retro-futuristic analog sounds crafted by UA
- Use with any DAW — Mac or PC — no UA hardware required (AAX, Audio Units, VST)
Through April 30th, 2024, anyone can redeem their free Verve Analog Machines Essentials plug‑in at uaudio.com and with participating retailers.
Learn more about Verve Analog Machines:
uaudio.com/verve-analog-machines.html
Learn more about Verve Analog Machines Essentials:
uaudio.com/verve-analog-machines-essentials.html
Download images and press materials:
u.audio/verve-2024
About Universal Audio Inc.
Universal Audio (UA) is a pioneer in audio and music production tools, with a rich 60-year history of craftsmanship and innovation. UA today enables millions of audio and music creators worldwide, with industry‑standard Apollo and Volt recording interfaces, UAD plug‑ins, UAFX pedals, advanced audio machine learning, LUNA recording suite, and UA Custom Shop hardware. UA is headquartered in Scotts Valley, California, with passionate employees worldwide – united by our goal of "Inspiring Sound for Generations."/em>
©2024 Universal Audio, Inc. All rights reserved. Product features, specifications, pricing, and availability are subject to change without notice. The "Universal Audio" name, UA "diamond" logo, “Apollo,” “Apollo Twin,” “UAD,” “Powered Plug-Ins,” "UA Sphere," and “LUNA Recording System" are trademarks or registered trademarks of Universal Audio Inc. *All other trademarks contained herein are property of their respective owners, which may or may not be affiliated with Universal Audio Inc.